A new future
You’ve likely heard the numbers: a 150% increase in population between 2010 and 2050, making up 30% of the USA... One trillion dollars in buying power in 2010, rising to over 2 trillion by 2020.... We’re talking about U.S. Hispanics, of course, a consumer segment that’s on the radar of every Fortune 500 company.
At 58 million in 2017, Hispanics are accounting for half of the nation’s population growth. And media companies’ interest in reaching that audience has boomed along with the Hispanic population.
Welcome to NEW SKIES MEDIA, where the Hispanic market and Hispanic media come together in the development of winning strategies and game plans for the “new future” .....
Mario C. Rodriguez,
President, New Skies Media, Inc.
MIAMI--(BUSINESS WIRE)--Dec. 2, 2003-- Univision Communications, Inc. (NYSE:UVN- News), the nation's leading Spanish-language media company, today announced that Mario Rodriguez will assume a new role as consultant for Univision which will enable him to pursue personal entrepreneurial interests through his newly formed company, New Skies Media. On television matters, Rodriguez will be under contract to consult exclusively with Univision.
Otto Padron, Ronald Day and Margarita Black will continue to head programming for Univision, TeleFutura and Galavision, respectively, and will now report directly to Ray Rodriguez, President and Chief Operating Officer of the Univision Television Networks.
"Mario has been and will continue to be a tremendous asset to Univision," said A. Jerrold Perenchio, Chairman and Chief Executive Officer. "His remarkable ability to understand Hispanic audiences and develop programming strategies to meet their specific needs have earned him the respect and admiration of his colleagues at Univision and throughout the industry. In his new consulting role, Mario will be able to leverage his extensive experience and insight for the exclusive benefit of Univision, as well as have time for other interests. We thank him for his important role in Univision's development and look forward to his continuing contributions in the years ahead."
"I am most excited about starting this new and rewarding stage in my career. After nearly 14 years at Univision in programming and entertainment, I look forward to taking on new professional challenges which will allow me to continue contributing to Spanish-language broadcasting in America," said Mario Rodriguez. "By launching New Skies Media and providing exclusive consulting services to Univision, I remain proudly connected to the dedicated and talented Univision family. I am most grateful to Jerry Perenchio for supporting this new venture and for providing the exceptional vision for our company, a vision I have been most fortunate to carry forth."
Rodriguez continued: "Univision is a first-class company with an outstanding team of hard-working professionals and talented artists, who will provide even greater achievements in the future. It is also most fortunate to have the leading providers of Spanish-language programming in the world, Televisa and Venevision, as partners. I look forward to continuing all of these relationships, and to be inspired by my continued association with Hispanic America's finest."
New Skies Media, Inc. (www.newskiesmedia.com) is a private consulting firm based in Miami, Florida which will begin operations in 2004. Its President and Founder is Mario Rodriguez who, until recently, was President of Entertainment for Univision Networks (Univision, TeleFutura, and Galavision). New Skies Media will provide consulting services to Univision in a variety of programming related areas.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
LOS ANGELES- Mario Rodriguez, the programming executive who led Univision Communications Inc.'s climb up the ratings ladder to the top rung of Spanish-language television, left his position as president of entertainment for its TV networks to launch his own consulting company.
Both Univision and Mr. Rodriguez said the departure was amicable, noting that Mr. Rodriguez would consult exclusively for Univision on TV-related matters. "Mario has been and will continue to be a tremendous asset to Univision," said Univision Chairman and Chief Executive A. Jerrold Perenchio in a statement. Added Mr. Rodriguez: "I remain proudly connected to the dedicated and talented Univision family."
The programming guru said that after 14 years in the business he had reached "the point in life when you want to start something different."
Mr. Rodriguez's departure comes as Univision has set off on a novel path. Until now, the Spanish-language media company based its ratings success on a prime-time schedule packed with the blockbuster soaps of Mexican Grupo Televisa SA, which have a huge following among the 40 million U.S. Hispanic population.
But later this month during weeknight prime-time, Univision will start airing its first in-house soap, "Te Amare en Silencio" (I Will Love You in Silence), which was produced by Paloma Productions, a Los Angeles-based production company set up by Mr. Perenchio more than two years ago.
Mr. Rodriguez said Univision's decision to air the Paloma soap had nothing to do with his departure. "I admire Jerry for what he's done with the novela. We need more novela producers and more novela productions."
Mr. Perenchio was closely involved with the production of the soap, down to choosing the male lead, according to insiders. Though Univision announced that "Te Amare en Silencio" would air last year, it was pulled from the lineup and instead will receive its first airing starting Dec. 15.
Mr. Rodriguez said Paloma made the decision to hold the novela while it was being re-edited, and that he had nothing to do with that decision.
Univision's top executive overseeing its successful programming strategies is stepping down after 14 years at the nation's top Spanish-language network.
Mario Rodriguez, president of entertainment who supervised programming at the company's three networks-- Univision, TeleFutura and Galavision-- said he is moving on to develop his own media company, New Skies Media, based in Miami.
Univision said in a statement that Rodriguez will not be directly replaced. His role will be fulfilled by the three networks' current programming chiefs: Otto Padron at Univision, Ronald Day at TeleFutura and Margarita Black at Galavision.
They will report to Ray Rodriguez, president and chief operating officer of Univision Television Networks.
Through New Skies, Mario Rodriguez said he will remain closely involved with Univision, as the network is expected to be his sole client on television-programming matters. New Skies is set to launch operations next year.
Rodriguez said he decided to leave Univision to develop "new professional challenges" in the next stage of his career.
A. Jerrold Perenchio, chairman and chief executive of Univision Communications, praised Rodriguez as a "tremendous asset" to the company.
"In his new consulting role, Mario will be able to leverage his extensive experience and insight for the exclusive benefit of Univision, as well as have time for other interests," Perenchio said. "His remarkable ability to understand Hispanic audiences and develop programming strategies to meet their specific needs have earned him the respect and admiration of his colleagues at Univision and throughout the industry."
Long-time programming chief Mario Rodriguez is leaving Univision to start his own company, New Skies Media. However, he'll still be consulting Univision exclusively on television.
"Mario has been and will continue to be a tremendous asset to Univision," said CEO Jerrold Perenchio. "His remarkable ability to understand Hispanic audiences and develop programming strategies to meet their specific needs have earned him the respect and admiration of his colleagues at Univision and throughout the industry. In his new consulting role, Mario will be able to leverage his extensive experience and insight for the exclusive benefit of Univision, as well as have time for other interests. We thank him for his important role in Univision's development and look forward to his continuing contributions in the years ahead."
With Mario Rodriguez's exit, his post overseeing all programming for Univision's various networks will be left vacant. Rather the three programming chiefs-- Otto Padron at Univision, Ronald Day at TeleFutura and Margarita Black at Galavision-- will report directly to Ray Rodriguez, President and COO of the Univision Television Networks.
Mario Rodriguez will be assuming a new role with Univision. Rodriguez, who was the Spanish-language network's president of entertainment, will become a consultant for Univision, leaving him time to develop his newly formed company, New Skies Media.
"I am most excited about starting this new stage in my career," Rodriguez said. "After nearly 14 years at Univision in programming and entertainment, I look forward to taking on new professional challenges which will allow me to continue contributing to Spanish-language broadcasting in America."
New Skies Media will be based in Miami and is expected to begin operations in 2004. On television matters, Rodriguez and New Skies Media will be under contract to consult exclusively with Univision.
A SUCCESSFUL HISTORY
MARIO C. RODRIGUEZ
New Skies Media, Inc.
Mario Rodriguez established New Skies Media, Inc. in January, 2004, after a long and successful career at the Univision Television Networks— Univision, TeleFutura, and Galavision. His 14-year career there began in 1990 as Director of Audience and Programming Research. Later in 1992 he was promoted to Vice-President of Programming and in 1998 to President of Entertainment.
Mario’s love and passion for all things media is reflected in the results achieved by the Univision properties during that time. This included record achievements in the Nielsen National Television Ratings, a record volume of in-house program productions, a large number of third-party program acquisitions, and the signing of numerous fresh on-air talent to populate the expanding networks’ schedules.
Mario’s association with the Univision family continued in January 2004 through an exclusive long-term consulting relationship with Univision Communications, Inc. (within New Skies Media, Inc,) and later in 2012, with Grupo Televisa.
Mario is a Phi Beta Kappa graduate of Cornell University (Ithaca, New York) where he earned the Bachelor of Arts Degree in May, 1985.
Mario is also a graduate of the University of Minnesota School of Law (Minneapolis, Minnesota) where he earned the Juris Doctor Degree in May, 1988.